Setsubun goodies in the stores now

They started selling setsubun goods and fukumame in our local stores about the third of January. Most shops should still have stock of fukumame right up until Setsubun, February 3rd, but the setsubun goods (oni masks, pants etc) often disappear off shelves earlier. Its best to buy early to avoid disappointment.

Setsubun is celebrated on February 3rd annually. We throw Fukumame, roasted soybeans, at demon oni, as well as eat the fukumame for good health. Shops sell packs of individually wrapped fukumame, like the one pictured above, in the lead up to setsubun. If you participate in a mamemaki bean throwing ceremony at a temple or shrine, you can get fukumame for free! The priests and special guests throw fukumame in packets from a dais. You get to keep the fukumame you catch! 

Have you picked up some fukumame for 2025 yet? Any brand or special collaboration fukumame you would recommend?