Wine with Freebie Pasta?

I saw this on a recent trip to a liquor store but chose not to buy it as I already had plenty of pasta at home but this was the first time I ever seen wine with complementary pasta bundled at any shop in my life.

The freebies that come with things usually are more closely related to the things in wild. Pasta with wine may make a really nice meal. It just really wasn't expected at the liquor store. 

The wine itself being on the lower end of the price spectrum made it seem like It must not be very good wine if you need to incentivize the purchase with food.