Thoughts on Japan's First Zero Sugar Beer

Kirin caught the attention of many beer-lovers when they came out with the first zero sugar beer in Japan.

There are low-sugar happoshu on the market, but they usually taste quite bad, and there has never been a zero sugar beer before.

Kirin claimed that it tastes the same as their usual beer, and even though it was 180 yen a can, I thought I had to give it a shot.

The result was unfortunately really disappointing. Really, really, disappointing.

It tastes very different from real beer. The richness is missing.

This beer is also only 4% alcoholic, which is something they hid with small text.

I am glad that they gave this a shot, but this was not the nation-changing product many had hoped for.