Hojicha scented beer

Yebisu Hojicha no Yoin

Brand: Sapporo

Price: 250 yen

Place of purchase: 7-11 convenience store

Rating:

Sapporo's Yebisu "Creative Brew" is a line of premium malt beers that draw on the sensibilities of younger brewers, producing beers based on Yebisu's brand but with novel flavors and concepts. This beer, Hojicha no Yoin, "aftertaste of roasted green tea" is brewed with top-fermented yeast and hojicha. It pours golden and appears to be a lager-style beer. The aroma is distinctive with caramel and smoky notes from the roasted tea. Sapporo's product website suggests pairing it with foods laden with umami.

Sapporo's Yebisu "Creative Brew" Hojicha no Yoin is a nice variation on lager beer. It's worth a try as it's reasonably priced premium malt beer. Thanks to green tea samples and campaigns with City Cost, I got a broad understanding of the kinds and qualities of Japan's green tea production. Hojicha, roasted green tea, has got to be one of my favorite ways to enjoy tea. This beer certainly delivers on the rich aroma of the tea and the flavor comes through. However, the flavor fades quickly. Still, It's a lovely sip.