A novel flavoured chuhai

Kamukamu Nan no Aji

Brand: Mitsubishi Foods

Price: 130 yen

Place of purchase: Belx Supermarket

Rating:

The label on this drink hits all the buttons - it has a cute promotional character, it's rainbow-coloured, and multiple languages. Mitsubishi Foods and Kamukamu, a candy manufacturer, team up for this shochu highball, Kamu Kamu Nan no Aji Sawa. The can asks the drinker, "What's the flavour?" in Japanese, English, and French. The novelty drink doesn't indicate on the front of the label what the shochu highball is flavoured with. It's a guessing game. Well, it's fruity, sweet and sour, and hard to pin down. Spoiler below.

This is an amusing drink to bring to a gathering or home to your partner to see what they think of the flavour. Kamu Kamu Nan no Aji Sour is a cheap and fun guessing game. Before the spoiler, note that the label has cautions that this is an alcoholic drink (3%). The cute character might lure children to try it. Keep it out of little hands. About the flavour - I had to check the product website. And the answer is...camu camu. No, really. It's a berry fruit from South America. I was tricked, too! I thought kamu kamu was simply the Japanese onomatopoeia for chewy.