May 27, 2019
Reiwa Hello Kitty Beef Curry
This made me look.
No one seemed interested in this limited edition Beef Curry, probably because of the (almost 500 yen with tax) price. Although it might make a nice gift, I'm not sure who the target market would be.
It's cute or whatever, but I think they missed an obvious naming opportunity. Why not call it "Rei wa gyu?" It's the same kanji for wa. They even wrote wa gyu on the left plus "Japan Beef Curry" in English. I guess it sounds too much like chilled Japanese beef.
Would you buy this - and if yes, who would you buy it for?
1 Comment
KamaT
on May 27
I might be tempted by the Hello Kitty aspect as I've got a sister back home who, I think, might find some fun in that. The "Reiwa" bit, just looking at the package, feels a bit crowbarred on (although I do think it would work better with your name suggestion).